It all started with jeans. In 1981, the Marcianos founded a small denim company in California which has grown to be one of the largest and most successful fashion brands in the world. Guess Watches launched its first collection in 1983 with a line of men's and women's fashion watches. Consistent with the Guess image, the ever evolving watches appeal to young, fashion-driven consumers around the world. Constant attention to new ideas and cutting-edge design keep the brand relevant to today’s trends. Guess Watches offer a wide range of styles and colorations for both men and women. Timepieces for women feature styles that range from trendy-casual to sophisticated-chic. The collection for men encompasses the best of masculine design, materials, and technology. The Guess Watch customer is young, sexy, adventurous and incorporates the watches as part of their accessory wardrobe. Today, Guess is one of the most widely recognized brands in the world. Known for quality, trend setting style, and marketing creativity, the company designs and markets a leading lifestyle collection of casual apparel and accessories. As it progresses into the 21st century, Guess continues to challenge its already high standards to remain a driving artistic force in the world of fashion.